Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Digital cruise experience / Digital service

Digital cruise experience
Digital cruise experience

Discipline: Service Design

Discipline: Service Design

Ixonos and Viking Line have worked together to improve cruise line passenger experience and find new service models with digital solutions. By involving the passengers and personnel to the project we formed a new service that lets passengers e.g. design their own cruise program, meet like-minded people and plan their tax-free shopping in addition to getting the best service in all phases of customer journey. For Viking Line this means more active passengers, improved service utilization rates and increased sales. Ixonos was Viking Line’s partner in creating the digital vision, designing the services and delivering the technology.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, Further localization:: Baltic sea (Finland, Sweden, Estonia)

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Viking Line Abp

Viking Line Abp
Mariehamn, Åland Islands


Ixonos Plc

Ixonos Plc
Helsinki, Finland