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smart fortwo Cabrio / Passenger car

smart fortwo Cabrio
smart fortwo Cabrio

Discipline: Product

Discipline: Product

The new smart fortwo Cabrio embodies the smart design philosophy of FUN.ctional design, defined by two poles ˗ the heart and mind. The design idiom is clear, purist and very progressive. This includes the typical silhouette with ultra-short overhangs, clear lines, shapes and surfaces, the tridion safety cell, the grille in a honeycomb design and the rhombic headlamps. The narrow B-pillar gives the smart Cabrio an even sportier and more forward-focused look. The high-quality and charming interior is characterized by a dynamic loop as a signature feature throughout the interior.

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: > 3 Jahre

  • DATE OF LAUNCH 2015

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Daimler AG

Daimler AG
Sindelfingen, Germany

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