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The new brand architecture unifies the two houses "Piano Porth" in Wiesbaden and "Piano Flöck" in Koblenz visually. Provides clarity, credibility and synergies for existing and new customers. The new design positions the brand as a contemporary player in the traditional upright and grand piano market. Staging traditional craftsmanship and the pleasure to play the instruments. The enthusiasm behind the brand is reflected in the photographic style and the fine typography. Appealing to new younger customers, demanding customer and professional players alike.
Bernhard Flöck – Klaviere & Flügel
Piano Porth / Piano Flöck
Wiesbaden / St. Sebastian-Koblenz, Germany
Brand Identity & Design
Patrick Wachner, Kristina Nifer (Design), Magdalena Jooß (Photography)