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Bernhard Flöck / Grand pianos

Bernhard Flöck
Bernhard Flöck

Discipline: Communication

Discipline: Communication

The new brand architecture unifies the two houses "Piano Porth" in Wiesbaden and "Piano Flöck" in Koblenz visually. Provides clarity, credibility and synergies for existing and new customers. The new design positions the brand as a contemporary player in the traditional upright and grand piano market. Staging traditional craftsmanship and the pleasure to play the instruments. The enthusiasm behind the brand is reflected in the photographic style and the fine typography. Appealing to new younger customers, demanding customer and professional players alike.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Bernhard Flöck – Klaviere & Flügel

Bernhard Flöck – Klaviere & Flügel
Piano Porth / Piano Flöck
Wiesbaden / St. Sebastian-Koblenz, Germany

Design

Elevate GmbH – Brand Identity & Design

Elevate GmbH
München, Germany

Patrick Wachner, Kristina Nifer (Design), Magdalena Jooß (Photography)

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