TABAC GENTLE MEN'S CARE / Flacon and packaging design

TABAC GENTLE MEN'S CARE was developed by PSBZ on behalf of Mäurer & Wirtz. It is a comprehensive range of fragrances and grooming products for men. It expands the brand portfolio and is specifically aimed at a younger target group. The design is high-quality, masculine and modular, thereby meeting masculine expectations. The neat and graphical design language is presented with a large proportion of white, contrasted with warm grey and copper highlights. The bottle also features consciously selected elements which draw on typically masculine archetypes and give the product the character of modern gentleman.