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MB S-Klasse Cabriolet / Passenger car

MB S-Klasse Cabriolet
MB S-Klasse Cabriolet

Discipline: Product

Discipline: Product

With its sensual and pure design idiom, the new S-Class Cabriolet is one of the most beautiful and exclusive S-Class cars of all time. It embodies modern luxury and is an expression of both effortless superiority and progressivity. The side design presents a thrilling dynamic coupé-style profile and includes a low greenhouse, a dropping line and the retractable side windows. The multilayer soft top underscores the vehicle's class when closed. The interior boasts with a luxuriously sporty design idiom and fine materials. The colors and materials and the high-quality controls underscore the vehicle's highly exclusive character.

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: > 3 Jahre

  • DATE OF LAUNCH 2015

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Daimler AG

Daimler AG
Sindelfingen, Germany

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