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Nanu-Nana / Rebranding


Discipline: Communication

Discipline: Communication

Nanu-Nana currently offers its customers a wide assortment of gift items and homeware in over 300 branches, yet its previous logo had looked dated and elicited associations with discount brands which were unrepresentative of the history and steady development of the company. As part of a fundamental image overhaul the brand's iconic elephant has moved into the center of its design and a new store concept "Glück to go" today presents a more modern, friendly and welcoming look. The logo's warm magenta tone and concise writing now position the Nanu-Nana brand towards a younger client group as an inviting and attractive shopping concept.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Nanu-Nana GmbH

Nanu-Nana GmbH
Oldenburg, Germany


Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Katrin Niesen (Executive Creative Director), Ann Kalkschmidt (Senior Designer), Pierre Reymond (Designer), Inga Pfahl (Project Manager)

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