Nanu-Nana / Rebranding

Nanu-Nana currently offers its customers a wide assortment of gift items and homeware in over 300 branches, yet its previous logo had looked dated and elicited associations with discount brands which were unrepresentative of the history and steady development of the company. As part of a fundamental image overhaul the brand's iconic elephant has moved into the center of its design and a new store concept "Glück to go" today presents a more modern, friendly and welcoming look. The logo's warm magenta tone and concise writing now position the Nanu-Nana brand towards a younger client group as an inviting and attractive shopping concept.