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In recent years Heidelberger Druckmaschinen has restructured its portfolio and evolved from solely a manufacturer of sheet fed printing presses into an extensive service that can accompany clients throughout the entire process of printing. This change needed to be reflected in its corporate design and so a modified logo has been developed that represents an analogy of these printing services and also serves as a new brand icon. A distinct color system additionally makes each corporate division more visible while striking pictograms differentiate the company in its market with a new design that provides a clear message of significant change.
Heidelberger Druckmaschinen AG
Peter Schmidt Group
Felix Damerius (Creative Director), Dörte Fischer (Senior Designer), Sebastian Emmel (Senior Designer), Kristin Janoschka (Account Director)