Keymoment / Keymoment

The WHO recommends commuting to work by bike. However, people prefer the car - even for short distances. Keymoment is a key holder mounted next to the front door. It presents bike and car key, side by side, but on separate hooks. The moment of grabbing the keys becomes an explicit choice: bike or car? If the bike key is taken, nothing happens. If the car key is taken, though, Keymoment chucks out the bike key, which drops to the floor. People tend to pick up the key. Through this, Keymoment creates a carefully designed, quite tangible moment of reconsidering routines and choices.