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Kia Optima / Passenger car

Kia Optima
Kia Optima

Discipline: Product

Discipline: Product

Just as the previous generation Optima - one of Kia’s best-selling models worldwide - its striking design stands out on the road. From the inside out it’s an exceptionally well-refined machine, passionately designed and obsessively crafted to exceed expectations. The overall proportions, the brand’s hallmark tiger-nose grille, the slim and wide wrap-around the corners headlamp, contemporary surface details, sharp body lines and creases, all contribute to a wide look and strong road presence. The interior looks just as sporty as the exterior. The cabin is modern, driver oriented, offers great technology and has high-standard quality materials.

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: Fleet customers

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: 42 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Kia Motors

Kia Motors Corporation
Seoul, South Korea

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Design

Kia Motors

Kia Design Center Europe
Frankfurt a. M., Germany

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