Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Kia Optima / Passenger car

Kia Optima
Kia Optima

Discipline: Product

Discipline: Product

Just as the previous generation Optima - one of Kia’s best-selling models worldwide - its striking design stands out on the road. From the inside out it’s an exceptionally well-refined machine, passionately designed and obsessively crafted to exceed expectations. The overall proportions, the brand’s hallmark tiger-nose grille, the slim and wide wrap-around the corners headlamp, contemporary surface details, sharp body lines and creases, all contribute to a wide look and strong road presence. The interior looks just as sporty as the exterior. The cabin is modern, driver oriented, offers great technology and has high-standard quality materials.

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: Fleet customers

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: 42 months


Client / Manufacturer

Kia Motors

Kia Motors Corporation
Seoul, South Korea

Go to profile

Kia Motors

Kia Design Center Europe
Frankfurt a. M., Germany

Go to profile