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Hyundai Blue Waves / Promotional brochures

Hyundai Blue Waves
Hyundai Blue Waves

Discipline: Communication

Discipline: Communication

A new genre of brand brochures! Hyundai Motor's brand image does not just mean one of many car manufacturers but one that creates products for customers’ new lifestyle formatted with effective and expressive techniques. Concept: a companion for your brilliant life, the experience of the modern premium futuristic created by Hyundai Motor. Produced with a motor story composition and design which develop it as a living space where the customers share their various emotions and experiences. Effective Design: maximize "Brilliant Experience" by laminating some portions. Make it easy to find and recognize by applying the helpful index.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Overseas Service Planning Team
Seoul, South Korea

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Effect X

Effect X
Seoul, South Korea

Kim Dong-Hyun (Art & Creative Director), Choi Gyeong-Hwan (Graphic Designer)

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