Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

125 Jahre Sport Münzinger / Anniversary campaign

125 Jahre Sport Münzinger
125 Jahre Sport Münzinger

Discipline: Communication

Discipline: Communication

Munich’s football lifestyle store celebrates its 125th birthday. We were hired to develop an eyecatching anniversary campaign that would commemorate this occasion. The heart of the campaign is the 125th birthday logo, which is featured throughout the entire communication like a recurring theme. Another main stylistic element is the distinctive lattice structure reminiscent of the authentic, rough charm of the fence around the park football field, the goal net and crowd barrier at the stadium. It also reflects Münzinger’s core attitude: "Football is lifestyle!" The communication design also featured historic motives, such as authentic photos.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Sport Münzinger GmbH

Sport Münzinger GmbH
München, Germany

Design

Zeichen & Wunder GmbH

Zeichen & Wunder GmbH
München, Germany

Go to profile