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Les Mills SmartBand / Fitness equipment

Les Mills SmartBand
Les Mills SmartBand

Discipline: Product

Discipline: Product

Les Mills SmartBand is a piece of equipment used in group fitness studios to add resistance to exercise moves. Typically these products will be stretched over 250% in length (1.2 m out to 4.2 m) tens of thousands of times. Incumbent products are flawed as they have a short life, fail dangerously and catastrophically and are clumsy in execution. Our task ˗ to reimagine the product and make it inherently safe. The problem though is no such material existed with the right properties that can be injection-moulded so we needed to invent it. We then went on to design an elegant product with high brand values and with added functionality and user benefit.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Safety

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months


Client / Manufacturer

Les Mills International

Les Mills International
Auckland, New Zealand



Christchurch, New Zealand

David Lovegrove, Darryl Best, Ross Dawson

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