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Xperia™ C5 Ultra / Smartphone

Xperia™ C5 Ultra
Xperia™ C5 Ultra

Discipline: Product

Discipline: Product

The Xperia™ C5 Ultra is the selfie phone with two 13 megapixel cameras and a super vivid 6” display. Many factors were designed to best express and enhance the usage. The front camera is incorporated into the design as an iconic; the display size is maximized by incorporating a wafer-thin bezel, yet carefully considered, so that it sees no compromise in the hand fit despite its size. The side frame incorporates a gently curved metal and along with its smooth texture enhances the comfortable touch and elegant look. The high gloss smooth curved back cover creates a deep contrast of colors enhancing the beauty of the whole design.

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: A bit hard to determine. Would be grateful for your kind understanding.

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sony Mobile Communications

SONY Mobile Communications Inc.
Tokyo, Japan

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Design

Sony Mobile Communications

SONY Mobile Communications Inc.
Tokyo, Japan

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