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Congjolmi / Snack

Congjolmi

Discipline: Packaging

Discipline: Packaging

Congjolmi is made by transforming Korean traditional rice cake called “Injeolmi” in the form of a snack. The design was developed by reinterpreting Korean traditional window lattice patterns in a modern style under the concept “The most Korean thing is the most global.” It attempts to deliver a modern image by arranging healthy ingredients in a geometric pattern. The rich feel of nutty-flavored soy bean powder is maximized by integrating rough textures into the logo. A clean, healthy image is created by using Turkish blue as background color in order to provide a complementary color effect to the product.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

NEXTURE E-ONE

NEXTURE E-ONE
Seoul, South Korea

Design

cd's associates

cd's associates
Seoul, South Korea

Dong-min Shin, Hyun-min Park, Ji-hye Shin

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