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Lotte Sand / Biscuit

Lotte Sand
Lotte Sand

Discipline: Packaging

Discipline: Packaging

Lotte Sand is the Korean iconic no. 1 cookie brand launched in 1983. With the brand concept “Like a Friend as Always! Best Korean Cookies, Lotte Sand,” it strives to provide consumers with friendly and good quality and has proceeded with renewal into the simple and trendy design as an old and identity-absence brand image resulted from the consumers diagnostic survey on design conducted in 2015. Hence, it is trying to improve its brand image by refreshing and reminding the brand and to increase the market M / S and sales.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Lotte Confectionery Co., Ltd.

Lotte Confectionery Co., Ltd.
Lotte group
Seoul, South Korea

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Design

Lotte Confectionery Co., Ltd.

Lotte Confectionery Co., Ltd.
Lotte group
Seoul, South Korea

Go to profile