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The Smart Akoya is a concept for the upper car sharing market.
It's neutral face (not aggressive or sweet but calm and balanced) reflects the substance of an autonomous car. The car gains room for luggage (i.e. for shopping) through the extension of the wheelbase.
The shared car must be easily identifiable in the street, but the style conscious customer doesn't want any bright and annoying advertising on the car.
The solution to this problem is accomplished by the high silhouette and the illuminated sphere which is easily recognizable from far distance without any additional graphics which would otherwise destroy the clean and elegant design.