Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BMW Individual AR App / Augmented reality app

BMW Individual AR App
BMW Individual AR App

Discipline: Communication

BMW Individual AR App

Discipline: Communication

The BMW Individual AR App is an augmented reality app for iOS and Android within which the user can view the wide range of BMW Individual options within the collection and witness his BMW Individual 7 Series anywhere he wants, life-sized! He can freely move around the car, experience the details within the colors of the paint and admire the new 7 Series Individual. Part of the challenge was to realize this goal without the use of special hardware, due to the fact that in addition to primary dealers, the end customers are the target audience.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

BMW Group

Garching-Hochbrück, Germany

Go to profile

Effekt-Etage GmbH

Effekt-Etage GmbH
Berlin, Germany

Björn Kowalski, Daniel Blossfeld, Christina Gstaltmaier, Jan Stroetmann, Binh Nguyen, Christian Engel, Paul Klingberg, Matthias Dammann, Nassim Gharbi