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iMmove / Active transportation


Move yourself while moving you

iMmove presents a solution for sedentary public transportation. The main objective is the betterment of health in people’s lives making a substantial change in users personal and professional performance. With the iMmove Card the exercise you perform offers a bonus balance that can be changed for other subway tickets, or once accumulated enough points, to purchase products with affiliated stores, for example: water, discounts on sport products, healthy snacks. Aside from the main objective, iMmove promotes the usage of sustainable energy by turning mechanical energy into electricity for the car itself.

Does it solve arelevant problem?Score: 20 %Does it balanceeffort and use value?Score: 20 %Does it create apositive experience?Score: 60 %Does it strengthengroup relations?Score: 10 %Does it reflect orpromote highmoral-ethicalstandards?Score: 20 %

Universidad Iberoamérica Puebla

Universidad Iberoamérica Puebla
Puebla, Mexico

Luisa María Osorio Reyes,
Universidad Iberoamericana Puebla

Rodrigo Sosa Machorro,
Universidad Iberoamericana Puebla