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BMW X1 / Passenger car

BMW X1
BMW X1

Discipline: Product

Discipline: Product

Grown up on all levels, the second generation of the BMW X1 presents a mature and unparalleled Xness. The refined SAV proportions promise agility, versatility and a high level of functionality. Classic X characteristics such as underride protection at the front and the rear, the large wheelhouses, the cladding and the extended legroom provide a perfect finish. The new engine architecture and the higher roofline free up more space for luggage while providing additional head- and legroom. The sovereign as well as exclusive ambiance in the interior of the new BMW X1 is created by high-quality details and materials.

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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