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Fresh 45 / Save Papers for Free News

Fresh 45
Fresh 45

Free dailies at stations are part of the urban life though it has an unideal life cycle. People skip 45% of the content and leave the copies behind either in platform or train. The pile of papers causes technical, economic and environmental issues. The Fresh 45 aims to reduce 45% of unnecessary resources to produce, deliver and recollect the free dailies. The service provides the customised articles with an appropriate amount of texts based on the interest of each reader and travel time. The users get freshly tailored news by scanning the code to the Fresh 45 at platforms. The Fresh 45 contributes to creating more sustainable urban lifestyle.

Does it solve arelevant problem?Score: 50 %Does it balanceeffort and use value?Score: 20 %Does it create apositive experience?Score: 80 %Does it strengthengroup relations?Score: 50 %Does it reflect orpromote highmoral-ethicalstandards?Score: 50 %
University

Royal College of Art

Royal College of Art
London, United Kingdom

Yuljae (RJ) Lee,
Royal College of Art

Seungsoo Mok,
Kookmin University