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BMW 7er / Passenger car

BMW 7er
BMW 7er

Discipline: Product

Discipline: Product

The new BMW 7 series represents modern luxury in a combination of exclusive elegance, advanced technology, comfort and top-class craftsmanship in every detail. Well-balanced proportions, precise lines and generous surfaces form a harmonious union of hallmark BMW dynamics and status-conscious presence. The luxurious interior with its predominantly horizontal surfaces is presented in top-quality material compositions, surrounding the passengers with a relaxed atmosphere of well-being. The Executive Lounge Seating offers the rear passenger the most comfortable ride, providing a reclined seating position with extended leg room.

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2015

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

BMW Group

BMW Group Design
München, Germany

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