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Yunnan Red / Wine packaging

Yunnan Red
Yunnan Red

Discipline: Packaging

Discipline: Packaging

This is the next product to be released by China Yunnan Red Wine Group. Yunnan is one of the most charming and exotic places in China. It is home to 25 out of the 52 ethnic groups in China and the largest population of Chinese ethnic minorities. Both the box and bottle are decorated with the silver headwear that is typical fashion for Chinese minority groups at major festivals. The inside of the box is dotted with hand-drawn bird patterns which embodies the unique regional characteristics and ecological natural environment. The product is a work of Oriental art. Moreover, it blends into luxury brand equity and Yunnan Red’s corporate culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Further localization:: China

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Yunnan Red Wine Co., Ltd.

Yunnan Red Wine Co., Ltd.
Municipality of Kunming, China

Design

ShenZhen Lingyun creative packaging design Co., Ltd.

ShenZhen Lingyun Creative Packaging Design Co., Ltd.
Shenzhen, China

Xiongbo Deng

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