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Tribute to tomorrow. / Mission E hologram

Tribute to tomorrow.
Tribute to tomorrow.

Discipline: Interior Architecture

Discipline: Interior Architecture

Porsche introduced the concept study Mission E at the IAA 2015. It is an electric powered sports car carrying trendsetting technology. In order to communicate the innovative technology of the study adequately, a 3D holographic projection of the car was created at the Frankfurt Airport, showing it in original size. Two sensor areas in front of the projection invite people to stand on. When someone stands on one of the two areas, deep dive information about the design or the technology is included in the projection. Futuristic product and innovative advertised technology correspond perfectly.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

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