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Porsche introduced the concept study Mission E at the IAA 2015. It is an electric powered sports car carrying trendsetting technology. In order to communicate the innovative technology of the study adequately, a 3D holographic projection of the car was created at the Frankfurt Airport, showing it in original size. Two sensor areas in front of the projection invite people to stand on. When someone stands on one of the two areas, deep dive information about the design or the technology is included in the projection. Futuristic product and innovative advertised technology correspond perfectly.
Dr. Ing. h.c. F. Porsche AG
UDG United Digital Group