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Olaf Benz / Packaging

Olaf Benz
Olaf Benz

Discipline: Packaging

Discipline: Packaging

CI redesign and B2B communication: Premium Bodywear AG from Chemnitz has had the visual appearance of its main brand Olaf Benz redesigned. Schwitzke Graphics revised the logo and developed a succinct claim: “German underwear.” The high-quality underwear brand now makes a clear statement and presents itself with its new visual imagery as emphatically masculine and modern but still genuine. In addition to a brochure for the acquisition of B2B communications, tags and labels Schwitzke Graphics also created an elaborate packaging.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Olaf Benz

Olaf Benz
Premium Bodywear AG
Chemnitz, Germany

Design

Schwitzke Graphics GmbH

Schwitzke Graphics GmbH
Düsseldorf, Germany