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S9W / Screen

S9W
S9W

Discipline: Product

Discipline: Product

The 21 : 9 ratio of the S9W screen creates an authentic home cinema experience unlike any other. At 82”, the large and thin curved arc rests upon a gallery-like cube, being reminiscent of a classical sculpture on a plinth. The bulk of the technology has been removed from the screen and stored in the cube base, enabling the screen to be as slim and interactive as possible while emphasizing the beauty of the curve itself. Upon powering on, the cube top elevates to reveal the inner sound system and display lighting. Black gradient chrome makes the frame look as though it floats over and fades into it.

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Yves Béhar, Noah Murphy-Reinhertz, Donghee Won, Giljae Lee

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