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iF SOCIAL IMPACT PRIZE

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BEAT / Music streaming service

BEAT
BEAT

Discipline: Communication

Discipline: Communication

As the music streaming market becomes more competitive, BEAT renewed brand experience design to define the new brand identity that is focused on the core function "random radio channel" and make its own differentiated image. BEAT that helps users to enjoy random music everyday can express brand core values with "heart" and "play" brand motif and give a consistent brand experience to users on brand communication. And we designed the brand logo flexibly with a "heart" motif and various genres, artists and channels. Consisting of these elements applied on app, website, SNS and AD with consistency, BEAT provides unique experience to users.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

This is a wonderful example of a dynamic brand identity that perfectly matches the brand: the redesign of the BEAT music streaming service stands out by virtue of its simplicity and comprehensibility while also being great fun. The logo instantly communicates the main themes: heart, beat and play. It it fantastic to watch what happens to the simple logo when using the service: a flexible and colorful interplay of patterns and an overlapping combination of photos create a multifaceted design in which the brand is always recognizable.
The iF jury
Client / Manufacturer

THE BEATPACKING Company

THE BEATPACKING Company
Gyeonggi-do, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jiyoung Yoon, Hyojin Lee, Taesu Im, Minkyung Kim

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Design

THE BEATPACKING Company

THE BEATPACKING Company
Gyeonggi-do, South Korea

Suman Park, Sungho Kim