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Pauls Eleven / Lifestyle café

Pauls Eleven
Pauls Eleven

Discipline: Communication

Discipline: Communication

To create distinguished brand images of Pauls Eleven, it took a customer-centered approach and positioned itself as a lifestyle café that cares about customers living a busy life and provides what they need in a reasonable way. Based on this, it designates reasonable consumption, sincerity, consideration and familiarity in a daily life. The number eleven is visualized to indicate a space with various experiences and arranged at both ends of the logotype. A hendecagon, which visualizes eleven types of consideration abstractly, expresses the brand value and delivers comfortable and familiar impressions by harmonizing neutral and warm colors.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Analog Design Lab

Analog Design Lab
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Jiyoung Yoon, Suji Choi, Taesu Im, Minkyung Kim

Go to profile
Design

Analog Design Lab

Analog Design Lab
Seoul, South Korea

Sangkyun Nah