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LG ZERO / Smartphone

LG ZERO

Discipline: Product

LG ZERO

Discipline: Product

LG Zero is a mid-tier, slim metal phone that uses real metal and 2.5 D glass to give it a slimmer, streamlined appearance as well as a firm grip. The pressed metal body reduces material costs, with the 2.5 D glass giving the front surface a distinct look. The metal décor on top and bottom also serves as an antenna. The luxurious eco-friendly metal body appeals to consumers with its sleek look and texture.

  • ASSESMENT CRITERIA Aesthetics, Environmental impact, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

LG Electronics

LG Electronics Inc.
Seoul, South Korea

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Design

LG Electronics

LG Electronics Inc.
Seoul, South Korea

Choi Bo-Ra, Cho Seung-chul, Lee Hyun

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