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Gyeongbuk minimalzoo / Brand Identity design

Gyeongbuk minimalzoo

Discipline: Communication

Gyeongbuk minimalzoo

Discipline: Communication

The "minimalzoo" park is located in Goryeong province in South Korea. This zoo park has over 100 rare animals. Also, it is perfect place for educational experience of various animal studying. In this point of view, designers who participated tried to breeze a new brand identity as an experience based education zoo park. We created overall concept based on Korean traditional drawings for giving friendly characters. In this result, all kind of animals in this zoo park were expressed visitor-friendly in minimalistic design method. Also, most of brand identity elements were adapted to this from characters to ads and products in the zoo park.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Further specification:: Childerns(Kids)

  • TARGET REGIONS Asia, Further localization:: Gyungbuk Province, South Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Gyeongbuk minimalzoo

Gyeongbuk minimalzoo
Goryeong-gun, Gyeongsangbuk-do, South Korea

Design

Dongyang Mirae University

Dongyang Mirae University
Seoul, South Korea

Sewoong Kim

Design

IDAS, Hongik University

IDAS, Hongik University
Seoul, South Korea

Soonjai Hong

Design

Seowon University

Seowon University
Seoul, South Korea

Byungwan Kim

Design

Hanyang University

Hanyang University
Seoul, South Korea

Eunryung Hyun