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10 "TEN" / Industrial development


This is a design to encourage future growth of mikan industry in Ehime Prefecture.
Ehime Pref. is known for its production of mikan. On the other hand, it faces serious shortage of producers due to aging mikan farmers and shortage of successors.
Based on analysis of the current status and problems of mikan industry in Ehime, the project aims at creating agricultural employment and enhancing further development of local industry by establishing brand name of Ehime mikan in the world market. Development of mikan products and marketing strategies as well as designing of shops for the sale of products are major elements of the project.

The jury was very positive about the project in many respects. In particular, it appreciated the combination of sensitivity for local traditions and an entrepreneurial mindset. However, compared to other excellent projects, 10 "Ten" did not qualify for an award this year.
Jury Statement
Does it solve arelevant problem?Score: 75 %Does it balanceeffort and use value?Score: 70 %Does it create apositive experience?Score: 80 %Does it strengthengroup relations?Score: 100 %Does it reflect orpromote highmoral-ethicalstandards?Score: 70 %
Client / Manufacturer

TEN Inc.

TEN Inc.
Ehime, Japan


upsetters architects

upsetters architects
Tokyo, Japan

Shuzo Okabe, Aya Masudome