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Dettol Squeezy / Handwash

Dettol Squeezy
Dettol Squeezy

Discipline: Packaging

Discipline: Packaging

Consumers in developing countries want liquid soap, but the pump mechanism makes it more expensive. Dettol Squeezy's newly developed disc top dispensing innovation reduces production costs by 40%. And because the bottle stands firmly upside down or right side up, every last drop can be squeezed out. Much more economical than a sachet. Dettol Squeezy provides a more hygienic, superior and inexpensive hand-washing experience for all. In India, Dettol have reached out to millions of children and mothers to raise awareness about hygiene and sanitation. However, 53% of the Indian population still do not have access to a toilet, and over 120 thousand children under the age of five die from diarrhoea each year. Dettol aim to help reverse these numbers by driving behaviour change towards hand hygiene. Dettol Squeezy: making good hygiene affordable for everyone.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer


Slough, United Kingdom


VanBerlo Agency | Part of Accenture

VanBerlo B. V.
Eindhoven, Netherlands

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Superunion | Brand Union

Brand Union
London, United Kingdom

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