Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Air Wick Life Scents / Room spray

Air Wick Life Scents
Air Wick Life Scents

Discipline: Packaging

Discipline: Packaging

Air Wick Life Scents aerosol is ergonomically designed, providing ease, style and a premium in-use experience. User-tested at every stage, its superior ergonomic solution is clearly visible. The spray can is comfortable to use with one hand and can subtly release a little bit of scent at a time. Apart from its functional benefit, the packaging design communicates its innovation through great visual design. It shows its intuitive use and achieves a stand-out-effect on the shelf. Its colored drip down handle tells a whole new story compared to competitors’ products.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


The bottle for this room spray is superbly designed in terms of ergonomics: it is very comfortable to use with one hand. The graphics communicate the nature of the scents in an innovative manner: The color drip down the bottle’s neck makes it stand out on the display shelf. Apart from the bottle’s superb functionality, this packaging design is not only unique and innovative, but also simply beautiful. Great work!
The iF jury
Client / Manufacturer


Slough, United Kingdom


VanBerlo Agency | Part of Accenture

VanBerlo B. V.
Eindhoven, Netherlands

Go to profile

Superunion | Brand Union

Brand Union
London, United Kingdom

Go to profile