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Blackmagic URSA Camera / Digital film camera

Blackmagic URSA Camera
Blackmagic URSA Camera

Discipline: Product

Discipline: Product

Blackmagic URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering. It is the first digital film camera to allow users to upgrade the image sensor and lens mount, extending its lifespan as technology evolves. A quarter of the cost of comparable products at $6,000, it puts an entire suite of professional film production equipment in reach of the independent filmmaker. With a durable CNC machined aluminum chassis, URSA is a professional tool with an uncompromising esthetic driven by performance and reliability, inspiring confidence in demanding production environments.

  • DATE OF LAUNCH 2014

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry

  • ASSESMENT CRITERIA Aesthetics, Practicability, Usability + Ergonomics

Client / Manufacturer

Blackmagic Design

Blackmagic Design
Melbourne, Australia

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Design

Blackmagic Design

Blackmagic Industrial Design Team
Melbourne, Australia

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