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Audi A4 / Passenger car

Audi A4
Audi A4

Discipline: Product

Discipline: Product

The new Audi A4: striking but balanced design in technoid and sporty shape. At the front, horizontal lines and the wrap-around hood emphasize the car’s width; a broader and lower Singleframe grille dominates with a prominently contoured lattice structure. LED headlights ensure unmistakable light graphics with their serrated lower edges. The dynamic line flows gently upward above the door sills. Starting at the corner of the headlight, the shoulder line then curves to and wraps around the rear, creating a clean and geometrically looking surface. The interior architecture focuses on horizontal lines, offering a feeling of genuine spaciousness.

  • ASSESMENT CRITERIA Aesthetics, Practicability, Brand Fit

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period:: Ca. 5 Jahre

  • DATE OF LAUNCH 2015

With the new A4, Audi design has placed the focus on precision, reducing over-emotional surfaces. Audi’s well-known slogan Vorsprung durch Technik (Truth in Engineering) comes to life in this vehicle, with its clear intent of minimizing the exterior panel fittings for an even sleeker appearance. Furthermore, the impressive interior, with its open, inviting, transparent forms, is based on clear guidelines and is imbued with functional ambience: a perfect match.
The iF jury
Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

AUDI AG

AUDI AG
Ingolstadt, Germany

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