With the new 1000 Vario series, AGCO / Fendt has developed a high-horsepower tractor for a power range not yet occupied worldwide: standard tractors from 400 to 500 hp. On the one hand, it is compact, agile and versatile, and on the other, also extremely power- and fuel-efficient. The entire package of innovations, which includes a great number of technical innovations such as the new low-speed concept “Fendt iD” and the drive train technology “Fendt VarioDrive”, coupled with the new distinctive Fendt look and the redefined brand color “Nature Green”, completes the premium character of the Fendt brand.
ASSESMENT CRITERIAAesthetics, Innovation, Brand Fit
TARGET GROUPSConsumer / User, Further specification:: Dienstleister (Lohnunternehmer), ISU (Industrie,Straße,Umwelt
TARGET REGIONSEurope, North America, Further localization:: Osteuropa
DEVELOPMENT TIMEother period:: 4,5
DATE OF LAUNCH2015
This tractor takes a bold stance and has a striking presence. A high level of refinement is apparent in every detail: structural elements, technical components, interior ergonomics, HMI and exterior bodywork. A holistically elaborated project, due to the successful combination of spot-on technical performance as a utility vehicle and contemporary design.