VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
2016

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VW Financial DRIVE

Exhibition space

Volkswagen Financial Services AG

Set up a financial services area right next to stunning car models like VW, Bentleys and Lamborghinis and try to attract the visitors' attention for your products! How would you meet that challenge? For Volkswagen Financial Services (VW FS) we created an interactive exhibition called "VW Financial DRIVE" which translated the brand claim "The Key to Mobility" into reality. By combining stunning exhibition architecture with interactive communication technology, an attractive exhibition space was born promoting a better understanding VW FS's products and benefits to hundreds of visitors.

Client / Manufacturer
Volkswagen Financial Services AG

Volkswagen Financial Services AG

Braunschweig, DE
Design
VOK DAMS Agentur für Events und Live-Marketing

VOK DAMS Agentur für Events und Live-Marketing

Wuppertal, DE

Banozic Architecture Scenography

Frankfurt a. M., DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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