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VW Financial DRIVE / Exhibition space

VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE
VW Financial DRIVE

Discipline: Interior Architecture

VW Financial DRIVE
VW Financial DRIVE

Discipline: Interior Architecture

Set up a financial services area right next to stunning car models like VW, Bentleys and Lamborghinis and try to attract the visitors' attention for your products! How would you meet that challenge? For Volkswagen Financial Services (VW FS) we created an interactive exhibition called "VW Financial DRIVE" which translated the brand claim "The Key to Mobility" into reality. By combining stunning exhibition architecture with interactive communication technology, an attractive exhibition space was born promoting a better understanding VW FS's products and benefits to hundreds of visitors.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Volkswagen

Volkswagen Financial Services AG
Braunschweig, Germany

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Design

VOK DAMS GRUPPE

VOK DAMS Agentur für Events und Live-Marketing
Wuppertal, Germany

Jan Hennings

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Design

Banozic Architecture|Scenography

Banozic Architecture Scenography
Frankfurt a. M., Germany

Boris Banozic

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