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Design Philosophy Kit / Communication

Design Philosophy Kit
Design Philosophy Kit

Discipline: Communication

Discipline: Communication

SAMSUNG Digital Home Appliances Design is carrying out diverse design work for each region and across its range of products but under a single design spirit. We would like to secure our design language by establishing this intangible spirit as a tangible "Design Philosophy" and present clear design directions by product and field (product, UX and CMF design). We have established a strong "Design Brand Identity" through the communication toolkit (video, book, leaflet and image library) based on storytelling for the efficient dissemination of our design philosophy. It is used for sharing design goals internally and design promotion externally.

  • TARGET GROUPS Consumer / User, Other target groups:: Designers and other relevant divisions, Samsung Electronics

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Set Byul Cho, Sangmin Park

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