Design Philosophy Kit
Design Philosophy Kit
Design Philosophy Kit
Design Philosophy Kit
2016

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Design Philosophy Kit

Communication

Samsung Electronics Co., Ltd.

SAMSUNG Digital Home Appliances Design is carrying out diverse design work for each region and across its range of products but under a single design spirit. We would like to secure our design language by establishing this intangible spirit as a tangible "Design Philosophy" and present clear design directions by product and field (product, UX and CMF design). We have established a strong "Design Brand Identity" through the communication toolkit (video, book, leaflet and image library) based on storytelling for the efficient dissemination of our design philosophy. It is used for sharing design goals internally and design promotion externally.

Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Samsung Electronics, "Designers and other relevant divisions"

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