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idees / Magazine

idees
idees

Discipline: Communication

Discipline: Communication

"Anima" is the 12th issue of idees, the first magazine in Korea specializing in forecasting upcoming interior and living trends. Through numerous daring experiments to deliver our thoughts, we have developed an effective tool, the "Notes and Chords" (musical term). The Notes are derived from a heavy level of micro-macroscopic social phenomena that have impact on our minds. The Chords are composed of harmonic composition of these Notes that propose upcoming interior trends. This theme came from animism, meaning spirit, and in order to convey animism as a tangible product, this magazine cover was distinctly manufactured in a natural wooden sheet.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

LG Electronics

LG Hausys
Seoul, South Korea

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Design

LG Electronics

LG Hausys
Seoul, South Korea

Jong Bong Woo, Sang Mi Shin, Sung Mi Park, Mi Seon Oh, Jae Kyoung Ahn, Hyeon Jun Jeong

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Design

Design House

Design House
Seoul, South Korea

Dong Su Park, So Jeong Jeong