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Pardal - Original / PopsicIe and ice cream

Pardal - Original
Pardal - Original

Discipline: Packaging

Discipline: Packaging

“Original” is one of the four lines of the ice cream and popsicles brand “Pardal.” These products bring us Brazilian northeastern traditional flavors, where the cuisine is strongly influenced by local ingredients and flavors, as the cashew nut, coconut, tapioca (Indian recipe made of manioc flour), the “cajá” and “graviola” fruits. We designed these packages to enhance the story and the roots of the brand (founded in 1990 in a small town in the Brazilian northeast, by a housewife who manufactured their products in her kitchen) and our traditional tastes. Packaging stimulates the audience to emotionally recognize their culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS South America, Further localization:: Northeast of Brazil

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Pardal Indústria e Comércio de Sorv

Pardal Indústria e Comércio de Sorv
Eusébio, Brazil


Abracadabra Design

Studio abracadabra
Fortaleza, Brazil

Allyson Reis, Monike Oliveira, Erick Ferraz, Mayra Guerreiro

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