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Key Plus / Car Sharing

Key Plus
Key Plus

21.4% Chinese families potentially would purchase another car for arrangement problem and cross-generation contradictions, causing air pollution and traffic pressure. Key Plus, an application on mobile devices, being able to sets the interior facilities and driving preferences, synchronize digital lifestyle data for different family members on car to customize the car sharing experiences, which can reduce 26 million car purchase amount in five years.

Does it solve arelevant problem?Score: 50 %Does it balanceeffort and use value?Score: 40 %Does it create apositive experience?Score: 40 %Does it strengthengroup relations?Score: 30 %Does it reflect orpromote highmoral-ethicalstandards?Score: 20 %

Tongji University

Tongji University
Shanghai, China

Zexi Feng,
Tongji University

Tong Li,
Tongji University