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Toyota Museum / Museum exhibition

Toyota Museum
Toyota Museum

Discipline: Interior Architecture

Discipline: Interior Architecture

Information unread is information unlearned. We chose a revolutionary new way of delivering information that provides intuitive understanding and is like a film or a novel. The unique exhibits use theatrical techniques and manga to show Toyota’s rise from zero to automobile giant. Part of the original factory was reused, with life-sized recreations of symbolic scenes used along with manga, artifacts and photos to create a bold space that combined entertainment with symbolism. As a result, visitor numbers climbed by 100,000 from last year, reaching a record 400,000.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2014

Client / Manufacturer

Toyota Motor Corporation

TOYOTA Commemorative Museum
of Industry and Technology
Nagoya, Aichi, Japan

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Design

NOMURA Co., Ltd.

NOMURA Co., Ltd.
Tokyo, Japan