Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PEACOCK Korean Design / Food packaging

PEACOCK Korean Design
PEACOCK Korean Design

Discipline: Packaging

Discipline: Packaging

PEACOCK is the premium home meal replacement (HMR) brand of EMART. Its food packaging has been developed by the planners and buyers of EMART, enabling the cuisine of famous Korean restaurants, local specialties and the palettes of Korean chefs to be enjoyed at home with ease at prices that are 30% or lower. Based on such meticulous planning, the designs of the Korean food packaging were unified to represent the PEACOCK brand, even though the characteristics of each item were expressed differently through their packaging and logos.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Further localization:: South Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Emart Company Ltd.

Emart Group Corporation
Seoul, South Korea

Go to profile
Design

Emart Company Ltd.

Emart Group Corporation
Seoul, South Korea

Jungmin Kim, Yoonbin Lee, Hyunjoon Jang, Ara Ko, Nayoun Kim, Nayeon Kim, Junsik Noh (Designers), Jaejung Yoo, Yunkyung Yang, Younghan Kim (Strategists)

Go to profile