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Visual Pollution Project / Research project

Visual Pollution Project
Visual Pollution Project

My intent was to find a way to define the visual pollution problem in my hometown and improve it.
I created set of 10 diseases that „kill“ every shop presentation and cause the visual pollution and I used these points to analyse the pollution in my hometown. The points are based on my theoretical studies and can be used to describe the visual pollution problems anywhere. The project was presented to the city townhall to persuade them that visual pollution as a main problem to be solved. It is a basis for a manual for shop owners to help them create shop presentation compatible with aesthetical principles of the locality.


Tomas Bata University in Zlin

Tomas Bata University in Zlin
Zlin, Czechia

Veronika Novakova,
Tomas Bata University in Zlin