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YG × Woori Bank / Collaboration packaging

YG × Woori Bank
YG × Woori Bank

Discipline: Packaging

Discipline: Packaging

YG ENTERTAINMENT has partnered up with Woori Bank to launch a bank card that features various discounts on YG merchandise. The package includes YG x Woori Bank card in a limited gold edition as well as some exclusive vouchers. The design is inspired by VIP invitation cards. The wrapper is colored black, while all other elements such as the font, the card holder and the voucher envelope are in gold, so that they stand out against the dark background for an eye-catching look. This contrast imparts an impression of exclusiveness and therefore provides a sense of pride and uniqueness to the cardholders.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

YG ENTERTAINMENT

YG ENTERTAINMENT
Design Lab
Seoul, South Korea

Design

YG ENTERTAINMENT

YG ENTERTAINMENT
Design Lab
Seoul, South Korea

Hyunju Lee (Art Direction), Hyona Park (Graphic Design)