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Wirtschaftswunder 4.0 / Brand Presence

Wirtschaftswunder 4.0
Wirtschaftswunder 4.0

Discipline: Interior Architecture

Wirtschaftswunder 4.0

Discipline: Interior Architecture

"Wirtschaftswunder 4.0 – digitization made in Germany.” – CeBIT 2015 – Under this motto, the Telekom outlined the development potential for Germany as an economic location. The "Industry 4.0" meta-theme was the central idea of the production. In concurrence with the "Industrial charm meets digitization" design key, six industrial robots and a kinetic umbrella canopy were the key visual of the brand experience. Together with light, sound and media playback, the robots performed a space-consuming choreography. Some 1,000 umbrellas shaping a symbolic roof of protection, service and reliability; robots marking the convergence of the physical and digital worlds.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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q-bus Mediatektur

q-bus Mediatektur GmbH
Berlin, Germany

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