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SP 35 mm F/1.8 Di VC USD / Camera lens

SP 35 mm F/1.8 Di VC USD
SP 35 mm F/1.8 Di VC USD

Discipline: Product

Discipline: Product

TAMRON SP 35 mm F/1.8 Di VC USD is a fast-aperture fixed focal length lens with superior optical performance and unprecedented close-focusing capability integrated with VC (Vibration Compensation). The precision mechanics and engineering inside of the lens are encased in a robust barrel frame, contrasted by its texture, color tones and lines, which have been engineered to create a warm, personable effect on the surface. Adding these subtle, human elements into this lens instills in the photographer a sense of trust and reliability through the experience - the essentials for any long-term partnership.

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 25 - 36 months


Client / Manufacturer

TAMRON Co., Ltd.

TAMRON Co., Ltd.
Saitama, Japan


takram design engineering

takram design engineering
Tokyo, Japan

Kinya Tagawa, Shota Matsuda

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