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Ambright developed a unique technology for semiconductor-based LED lighting. With the "LED Technology," it is possible to print the diodes on different materials in an automated way on a large scale. The key challenge was to convey the new technology without existing visual references and to address several audiences (product developers, designer, architects). The claim "LEDs create" emphasizes the design potential of this technology. The brand identity uses three key visuals representing all application levels symbolically (product, presentation and space) in order to inspire its audiences.
Patrick Wachner, Kristina Nifer