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Ambright / LED printing technology

Ambright
Ambright

Discipline: Communication

Discipline: Communication

Ambright developed a unique technology for semiconductor-based LED lighting. With the "LED Technology," it is possible to print the diodes on different materials in an automated way on a large scale. The key challenge was to convey the new technology without existing visual references and to address several audiences (product developers, designer, architects). The claim "LEDs create" emphasizes the design potential of this technology. The brand identity uses three key visuals representing all application levels symbolically (product, presentation and space) in order to inspire its audiences.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups:: Architekten, Designer, Produktentwickler

  • TARGET REGIONS Europe, Further localization:: Deutschand

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Ambright GmbH

Ambright GmbH
Lighting Technology
München, Germany

Design

Elevate GmbH – Brand Identity & Design

Elevate GmbH
Brand Identity & Design
München, Germany

Patrick Wachner, Kristina Nifer

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