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DSC-HX90V / Digital camera


Discipline: Product

Discipline: Product

Combining true mobility with the usability expected of a well-made camera, this model houses a retractable OLED TruFinder and 30 × Zeiss optical zoom lens in a pocketable body. At a fine level, the non-slip grip is textured to help keep fingers in place and the camera steady when shooting distant subjects or recording video. Even in scenes that would be hard to see on the LCD monitor on a sunny day, the retractable viewfinder enables users to view subjects and compose shots with confidence.

  • ASSESMENT CRITERIA Practicability, Execution, Usability + Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America


Client / Manufacturer

Sony Corporation

SONY Corporation
Tokyo, Japan

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Sony Corporation

SONY Design Centre Europe
SURREY, United Kingdom

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