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ILCE-7M2/7RM2/7SM2 / Digital camera


Discipline: Product

Discipline: Product

In these second-generation models of the popular α7 series (admired for offering a full-frame sensor in a small, light body), a revised grip shape makes the cameras easier to hold even with a large lens attached and the shutter button and dials have been refined. The series now has five-axis image stabilization and support for 4K video recording and their design has evolved to satisfy even pro users. Creative photographers have a wide range of needs, and to meet them, we’ve added the high-resolution α7R II and high-sensitivity α7S II to the series.

  • ASSESMENT CRITERIA Innovation, Brand Fit, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America


Client / Manufacturer

Sony Corporation

SONY Corporation
Tokyo, Japan

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Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Shin Miyashita

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