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Smart DIY and sharing platform for easily linking electronic tags to things, actions or conditions wirelessly, encouraging everyone to be a “maker”. Requires no special skills or expertise. To define tag operations, users simply drag icons in an app. Because the circuitry is housed in a simple enclosure combining two square blocks, one inch on a side, the tags look like other common items at home or work. A grid of squares is also found on the app screen, which keeps the design consistent and invitingly simple.
Takeo Inagaki, Hidenori Karasawa, Junihci Nagahara, Yunha Cho, Shuhei Toyoda, Daisuke Ishii (SONY Design Centre Europe)